Consulting Insights

Michael Parks

During a career that has spanned nearly 30 years in the professional services industry, Michael Parks has worked for just two companies. After spending seven years establishing his career with the Messina Group, Michael left to found The Revere Group in 1992. In June 2013, Michael’s career came full-circle when he rejoined Messina as the CEO and president.Michael is an entrepreneur at heart. From his college days running a painting business, to starting Revere in the attic of his house, to purchasing Messina, Michael is passionate about building and growing companies. He grew Revere from a self-funded start-up to a leader in business and technology consulting with more than 500 professionals across eight offices. Revere was named to the Inc. 500 list of the fastest growing companies, and Michael received Ernst & Young’s prestigious “Entrepreneur of the Year” award. As the CEO of Messina, Michael sets the company’s strategic direction and go-to-market strategy. He is a client-facing CEO who focuses on building meaningful client relationships, enhancing lifetime value for each client, and creating a strong culture that empowers each employee to maximize his or her potential. Michael is a board member of Bell Industries, a technology firm, and True Partners, a tax advisory firm. Michael also serves on the investment board for the The Illinois Gift of Adoption’s North Shore Chapter and on the board of the CPTC paddle tennis league.

Recent Posts

6 Steps to Managing IT Spend (infographic)

Posted by Michael Parks on Feb 22, 2017 1:33:54 PM

Total IT spend is on the rise, and pressure is likely mounting to increase the IT investment at your Portfolio Companies. Many Private Equity firms are caught off guard by a larger than anticipated increase in IT operational budgets and capex. Some of the increase may come from IT expenditures which were differed the prior year. 

Learn how to offset unexpected IT investments and manage your spend with these six tips. 

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Topics: IT Spend

3 Hidden Capital Expenditures in IT Spend (Infographic)

Posted by Michael Parks on Feb 22, 2017 9:50:49 AM

When acquiring a new Portfolio Company, there are two important things to look at when it comes to IT operating costs. First, you should look at where the company's IT spend has been invested. Second, and more importantly, you need to look at where it hasn't been allocated. 

When you're under LOI, it's important to understand the current state of a company's IT environment before fully committing to the acquisition.  Knowing if a company's IT systems are saleable and able to support the future growth of the company will give you the confidence you need to proceed. However, all to often companies are hit with surprise capital expenses. 

In order to expose common IT costs within Portfolio Companies, we explore the top three hidden capex for IT.

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Topics: IT

Selecting a New CRM Platform: Do’s and Don’ts from the Pros

Posted by Michael Parks on Feb 17, 2017 10:22:02 AM


Selecting the right CRM platform for your business is an important decision that notably affects employee productivity, as well as your ability to improve customer service, satisfaction and increase profits. With more than one hundred CRM packages in the market, it’s crucial for your executive and IT teams to work through the selection process together, focusing on your business objectives to help narrow the field. 

Generally speaking, the larger the company and the more complex the functionality, the more time you should spend on selecting the best CRM. In order to successfully improve your business, here are some Do’s and Don’ts to help you properly go through the CRM selection process. 

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Topics: CRM Selection

Salesforce Implementation: Expectations vs. Reality

Posted by Michael Parks on Feb 13, 2017 10:12:40 AM

Salesforce relationship cropped.jpg

Salesforce is the leading cloud-based CRM that businesses use to streamline marketing, sales and customer service. The main drivers for implementation include the productivity and efficiency created by using a single CRM collaborative platform, the Software as a Service (SaaS) pay as you go model and acceleration of top-line revenue growth.

While Salesforce is a flexible platform, many companies fail to realize the expected return on investment. 

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Topics: Salesforce, Consulting

The Importance of Use Cases

Posted by Michael Parks on Feb 6, 2017 9:30:29 AM

Tech Republic describes a use case as “a formalized story that describes how someone procedurally interacts with an existing or proposed software and they should be part of every project manager’s permanent tool set.”

Use cases are created to set the tone for a procedural change, and aim to capture the functional requirements for a given technology or software. They focus on the users of a particular system, not the system itself, and help the engagement team understand the business needs, see patterns, streamline operations and question practices. Use cases tell the story of your current and future operations, and provide a guide for the software project. Without them, its easy for project development to venture away from the intended goal, which is often costly and time consuming to fix. Below are four best practices when conducting use case reviews for a CRM platform selection.

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Topics: CRM Selection, Use Cases