Consulting Insights

Salesforce Implementation: Expectations vs. Reality

Posted by Michael Parks on Feb 13, 2017 10:12:40 AM

Salesforce relationship cropped.jpg

Salesforce is the leading cloud-based CRM that businesses use to streamline marketing, sales and customer service. The main drivers for implementation include the productivity and efficiency created by using a single CRM collaborative platform, the Software as a Service (SaaS) pay as you go model and acceleration of top-line revenue growth.

While Salesforce is a flexible platform, many companies fail to realize the expected return on investment. 

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Topics: Salesforce, Consulting