As the Salesforce Practice Leader for Messina's Consulting division, I'm fortunate to have the chance to meet Salesforce professionals of all stripes. With our consulting practice hiring and our staffing practice placing professionals, its no surprise that, from time to time, my conversations with other individuals revolves around making a career move.
Salesforce is the leading cloud-based CRM that businesses use to streamline marketing, sales and customer service. The main drivers for implementation include the productivity and efficiency created by using a single CRM collaborative platform, the Software as a Service (SaaS) pay as you go model and acceleration of top-line revenue growth.
While Salesforce is a flexible platform, many companies fail to realize the expected return on investment.